Buzz Education, a leading UK marketing agency in the education sector, needed to stand out in a competitive landscape and foster genuine client relationships. I led the design of their complete brand identity overhaul, delivering a cohesive system across web, print, and digital assets. This project highlights key deliverables and the collaborative process that shaped their new direction.
Design concept
I wanted to create a brand identity that transcends words. One that speaks a universal human language and is instantly recognisable to everyone. I returned to basics, using geometric shapes and balancing playful energy with professional credibility. The result is a clean, modern, and distinctly memorable brand that communicates confidence and approachability without relying a word.
Illustration & Visuals
As part of the project I crafted bespoke illustrations and iconography using Adobe Illustration.
Web design UI/UX
During the second phase, I collaborated with an external web design agency, leading the UI strategy across key digital assets: landing pages, email campaign templates, and a comprehensive design system. I built the system in Sketch to provide the team with reusable components and maintain brand consistency throughout all digital platforms.
