Mimao Drinks is disrupting the beverage category with an authentic Latin rice-shake concept. I created their full brand identity from ground up, crafting a cohesive visual system that positions them as a fresh, culturally-rooted alternative and drives recognition across digital and retail touch points.
'Mimao' is a playful Spanish slang term rooted in the concept of being pampered, and the brand needed to feel just as inviting. I developed custom handcrafted typography and paired it with a welcoming, gender-neutral character, all unified by a vibrant, purposefully simple colour palette. The result creates immediate visual distinction and emotional resonance with their target consumer.
Mimao balances boldness with approachable warmth. A visually captivating brand that speaks to joy and connection.
I executed a comprehensive brand rollout spanning social media, innovative packaging design, in-store POS displays, and a fully branded website, ensuring consistent visual storytelling across every customer touchpoint.
My contribution extended beyond the logo to a full suite of design assets: packaging, comprehensive visual design, and strategically sourced AI photography. By integrating AI techniques into the workflow, I accelerated production without sacrificing quality, delivering a polished, cohesive brand presence across all platforms.
